Week 07 – Branding and Marketing – LT – Preparing for Brand Development Write, in detail, the following about your client from the previous lesson task (A Personal Survey): AttributesVision and missionKey products or services - list these in detailKey competitors - list threeCompetitive advantageKey stakeholdersValue propositionTarget market 2. Gather your findings and analyse the... Continue Reading →
W07 – LT – A PERSONAL SURVEY
Week 07 - Branding and Marketing - LT - A Personal Survey Choose someone you know (other than yourself) and create a logo for that person. Step 1:Consider what will be your Core Interview Questions and conduct an interview with your chosen individual.Step 2:Now use this person’s name to create a logo for him/her. For... Continue Reading →
W06 – LT – THE COMPONENTS OF VISUAL IDENTITY
Week 06 - Visual Identity and Brand Manual - LT - The Component of Visual Identity Name the three most important components of visual identity.Describe the difference between logotype and signature.Using Kuler create a colour scheme (using only three colours in each set) for the following products:A rich chocolate cake that is made from real... Continue Reading →
W06 – LT – A KNACK FOR NAMES
Week 06 - Visual Identity and Brand Manual - LT - A Knack for Names Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream... Continue Reading →
W05 – LT – HAVING FUN WITH BRAND IDENTITY
Week 05 - Strategic Design Overview - LT - Having Fun With Brand Identity Watch the movie “The Greatest Movie Ever Sold” and answer the questions that follow: Question 1: Do you think the movie provides insight or detail into what drives product placement in entertainment? If so, what have you learnt from that? If... Continue Reading →
W05 – LT – ACQUAINTING YOURSELF WITH THE WORK PROCESS
Week 05 - Strategic Design Overview - LT - Acquainting yourself with the work process Consider the different steps in the work process and answer the following questions in writing:Conduct researchWrite down different means of conducting research.Clarify the strategyWhat do you think should be included in a creative brief?Design the identityHow would you approach the... Continue Reading →
W03 – LT – DESIGNING FOR PERFORMANCE
Week 03 - Websites and Business strategies Part 2 - LT - Designing for performance Surf the web and find 5 examples of websites that have been coded and designed for performance. Websites I use often that I think are designed for performance: https://www.amazon.com/https://www.google.no/https://no.pinterest.com/https://www.zalando.no/dame-home/https://www.adlibris.com/no
W03 – LT – BUILDING A WEBSITE FROM START TO FINISH
Week 03 - Websites and Business strategies Part 2 - LT - Building a website from start to finish Write a detailed brief for your websiteCreate a wireframe according to the briefDraw some sketches to plan your designBuild a working website according to these specs Brief Client: Cosmic Wonder DesignsProduct/service: Presets for Lightroom mobile targeted... Continue Reading →
W01 – LT – CREATING A BRIEF
Week 01 - Screen based design introduction - LT - Creating a brief "I want you to take on a client. I then need you to have a meeting with your client and create a very detailed brief. This brief should contain all the information that will be needed to achieve the client’s requirements." Company... Continue Reading →
W32 – WORKING WITH WORDPRESS – LA
Week 30 – Working with WordPress – LA – CMS and WordPress Firstly you need to download and install* WordPress. Then publish it to your web hosting account. Create a subfolder if you wish to avoid conflicts with previous websites.After all the “admin” is complete, you can start having some fun. Choose and download a theme... Continue Reading →
Heidi's Design Journey 