W07 – LT – PREPARING FOR BRAND DEVELOPMENT

Week 07 – Branding and Marketing – LT – Preparing for Brand Development

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1. Write, in detail, the following about your client from the previous lesson task (A Personal Survey):

• Attributes
• Vision and mission
• Key products or services – list these in detail
• Key competitors – list three
• Competitive advantage
• Key stakeholders
• Value proposition
• Target market

2. Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand.

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It was hard having to do this assignment for a person and not a brand/company, and some of the questions/points weren’t really relevant to this kind of task in my opinion, they would be better suited for an actual brand/company. But I did answer everything and made a brief at the best of my ability even though I struggled with answering most questions about a person with no actual business.