W06 – LT – A KNACK FOR NAMES

Week 06 – Visual Identity and Brand Manual – LT – A Knack for Names

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Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

• Latin
• Colours
• Metaphors
• Science
• Myths

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Latin:
– “Pruinae” meaning “frost”

Colours:
– Frost (which is actually the name of a colour!)

Metaphors:
– Glass

Science:
– Polythermal

Myths:
– Skadi (a Norse giantess associated with winter, wolves, mountains, skiing and archery)