W01 – LT – CREATING A BRIEF

Week 01 – Screen based design introduction – LT – Creating a brief

---

“I want you to take on a client. I then need you to have a meeting with your client and create a very detailed brief. This brief should contain all the information that will be needed to achieve the client’s requirements.”

---

Company name: Sea Saviours
Contact’s name: Jane Smith
Contact’s position: Executive Director
Contact information: janesmith@seasaviours.com +47 999 99 999

Company profile
Values: Integrity, passion, humility, put our world first
Mission: Spread awareness on the effects plastic pollution has on our marine life. Stop the inflow of plastic.

Project overview
New website / redesign?: Brand new website. Company’s first website.
Expected deliverables: A high functioning interactive website with infographics that have relevant information and a clear CTA (call to action) for visitors to sign up to the newsletter.
Tone/voice: Friendly, trustworthy, passionate
Key functionalities: Easy & working navigation, relevant & authoritative content, relevant meta description, CTA.

Design
Colours: Shades of blue & green, grey
Simple design with infographics being the main design elements.

Marketing
Write guest articles on other relevant websites/web magazines. Social media channels such as Instagram, Facebook and Twitter (both regular posts/updates as well as paid ads). Optimise SEO.

Competitors
https://seasave.org/ 
https://www.4ocean.com/ 
https://www.projectaware.org/
https://oceana.org/

Website architecture
Everything will be on one page, with different sections as your scroll down/click the navigation.
The sections that will be included are: ‘home’ ‘about us’ ‘what you can do’ ‘newsletter sign-up’ & ‘contact’